It's all about the software. I've been developing DK2 based experiences for trade shows and have seen thousands of people try VR for the first time. Perhaps 1 in 100 suffer from simulation sickness, but this highly depends on the application. E.g. One of my first prototypes made everyone that tried it very sick - including myself (this due to a single camera movement mid-experience - flying over a rail & then spiralling up a staircase).
Unfortunately, beyond the scarce info on the subject of sim-sickness - my experience has been derived completely from trial & error.
I'd like to see more specific information shared on the subject of simulation sickness.