The Houynhnms, from Jonathan Swift's "Gulliver's Travels", were a race of intelligent horses, whose entire society was based solely on reason. I imagine the goal here is to propose coldly reasonable concepts in computing. (And I offer this explanation because the website itself, including the about section, is done in a literary style, making it difficult to quickly scan and summarize for those of us who haven't read or don't remember Gulliver's Travels when the book was assigned in high school)