This story is interesting because of the hate generated in a small number of people around the perceived cheating.
Or maybe the stuff around anonymous crowds will always contain destructive assholes.
People might be interested in the previous discussion of this article (only 25 comments) https://news.ycombinator.com/item?id=8499452
Here's a different post about the 2011 challenge, with some interesting comments: https://news.ycombinator.com/item?id=9021383
And here's another one with 50 comments: https://news.ycombinator.com/item?id=3164466