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Disagree about gun control, but I am intrigued by the idea of divestment to drive changes we care about.

How hard would it be to create a generalized version of this? Imagine fossil fuel, guns, private prisons, child labor, animal cruelty, weapons, tobacco all in one, and you could go either way on any of the topics.

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IMHO it's definitely feasible. Takes a solid team for data collection, working with the interest groups, and app development. Real challenge is in the business side:

1. Is there big enough market for this? 2. Can you capture the right segment with your offering? 3. Can you come up with a logistics (trading, registration, taxes, certification...) for a streamlined and enjoyable user experience?

We've prototyped & want to build a multi-topic version where each customer can personalize their investing criteria. Wanted to address one topic as an experiment.

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