Guardian of the GPL: Online advertising is becoming “a perfect despotism”

I wonder if the choices are linear as they look. Why not a future where if the internet becomes an increasingly totalitarian medium, we're able to just make it a small, optional part of our lives?

If the state of freedom in the entire world depends on a single medium, and we're unable to change that with even ten years of warning, we've got some (well, some more) serious problems.