Does it matter if people ignore ads? These are not broadcast ads like radio or television. They analyze behavior and encourage an architecture that exactly suits the needs of government surveillance.

And I'm not confident users will win the ad blocking war. There are easy ways to permanently defeat ad blockers, but the industry hasn't embraced them yet because the current system works well enough. E.g., ad code can be served from the same server with no identifying CSS classes or ids. Or with WebAssembly the web could turn into black box binaries.

Further, there's fundamentally no way to defeat behavioral tracking, because it can be done when people merely use a website.