It's free and open source but in some regards it's similar to product design/marketing. If you don't pitch it, some reviewer on the internet will make a stackoverflow post about it, and they won't know your strengths as well as you do.
A blog I read recently outlined some things to figure out: https://blog.orangecaffeine.com/the-art-of-saying-no-db012a2...
From the other comments here it sounds like some unique things you have are:
* versioned datastructures that won't change during library upgrades
* self-documenting code style