The company's vision is to make transportation as seamless and reliable as running water. They have other projects going on right now, such as delivery truck automation and self-driving cars. I would consider them to be competing not only with Lyft but also with Hertz, Budget, and Enterprise.
Drive | 10 minutes
Bus | 35 minutes
Walk | 75 minutes
Bike | 25 minutes
UberX | 13 minutes
This could be some add-in from having the Uber app installed; I have Lyft installed as well and it doesn't appear.I agree that this "like running water" tag line is a bit over the top.
https://maps.googleblog.com/2016/03/your-car-has-arrived-mor...
The only thing i find curious - why is UBER/LYFT so slow in attacking the true sharing market ?
At least, that's my bet.
But for the manufacturers of autonomous vehicles- why would they sell cars Uber at a ~5% margin per car when they can offer the robotaxi service themselves and command a ~25% margin per trip?