I don't think so. I think they genuinely want to be a computer vision leader, and provide a vertical computation/vision/connectivity stack like no other for developers to pick up.
It seems like they're trying to catch up to the leaders of several newly fashionable IT fields while simultaneously pivoting away from their core business. That's why it strongly reminds me of IBM and HP.
Also, for the heck of it, compare the types of news you see on NVidia and Intel websites:
Side note: I'm surprised Intel isn't focusing all their effort on the emergence of VR. Proper VR requires a powerful PC, which is one of the areas of computing Intel still dominates (along with NVidia). If they bought Oculus...