It took some googling because I didn't know the terminology, but this is what I am talking about: A "Pivot" screen for the Mac by Radius.
http://lowendmac.com/wp-content/uploads/radius-pivot-display...
Another example of this is street signs. The oldest sign standards (speed limits, street names) are black text on white backgrounds. But the newer ones (highway information signs) are normally white on a dark green background, which is much easier to read at night.