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But there is someone listening on snapchat - the person on the other side still sees and hears it.

The conversation analogy that xux made seems perfectly reasonable to me in that regard. However, it is (depending on the user, I suppose) not super "real-time" the way conversations are.

That's now what that person meant. The way I look at it, Snapchat is like conversations—you don't remember most of them. Does that mean you never talk unless you have some way of knowing you will remember them forever? That's basically what Snapchat is for (unless it is important, then you screenshot!).

With Snapchat you aren't "creating" anything, just having casual conversations.

But your friends still see your snaps and remember them. The database just forgets them very easily.