(1) It jumps on a company for talking about security in reasonable language that is meaningful to lay customers. Talking about security in rigorous technical terms in your marketing material is a terrible idea. When you yell at one startup for calling SSL and AES "military grade", you're making an untenable argument against most startup marketing.
(2) It makes the inane assertion that SSL/TLS is inferior to hand-rolled cryptography (paraphrased, "because when you own the client and the server you can pre-distribute keys and avoid all of SSL's complexity"). Hold two thoughts together in your head: first, that when Colin implements something like this, he's apt to be correct; and second, that when anybody else does it, they're apt to go catastrophically awry. If Zumodrive had done anything but TLS, they'd have me yelling at them, not Colin. And based on generalist developer crypto, I'm betting my yelling would be a lot scarier.
(3) It's sniping at a competitor about security. Talking up your own security is good. Talking down someone else's security is dangerous. It's bad marketing (it's turned me --- at least for the day --- from an advocate to a detractor) and it's bad business.
There's a lot of content in Colin's post I didn't feel the need to address. Am I wrong about any of those 3 points though? If not, I'm happy with my comment.