I'm optimistic about our ability to develop technology that addresses climate change, and perhaps some sort of function based on increased efficiency (or the development of new technologies altogether) should be introduced – some sort of constant growth of technological breakthroughs. That's a legitimate criticism.

However, I take issue with the idea that people shouldn't try to dial back (or change) their consumption now to deal with the issue. Until someone invents that car (very low emissions energy, for instance), we still have the horseshit piling up, and there's no guarantee the car will be invented any time soon. I don't want to simply sit around watching it accumulate until someone invents a car, especially when its accumulation could potentially have large negative effects that would be hard to undo (a whole other technological problem).

We do want to help introduce people to these technologies as they emerge (reduce your load of horsecrap, drive a car!) – we just also want to allow people to try to deal with the problem with the tools at their disposal.

PS: Our site is written mostly in slide rule.