Are you on the team that made these new formats?

I'd love to know what sorts of things you do to avoid accidental clicks. I assume click location relative to the frame of the unit is part of it, and possible pausing to wait for swipe activity to confirm a click, but would really be interested in knowing more (I'm a buy-side ad guy).

Unfortunately, Google isn't the only one with this format, and on many pages I've had false clicks when scrolling through this format. To most users, they will have no clue whether this is a Google ad or not, and I'd be shocked if they didn't equate bad experiences with every network, regardless of whose ad was actually misbehaving.