If you just write readable, friendly C code it won't be all that much faster than normal code in a high-level language like Haskell—it might even be slower. I know, I've done that myself. But you never see that in benchmarks, do you? That's not what benchmarks are about.
Here's another illustration: we can compile high-level languages like Haskell and Scheme to C. Does this make them "as fast as C"? Yes—they're literally running as C. But also no. Hand-optimized C code is going to beat those compilers any day. It's not even close.
C is not magical performance sauce you can sprinkle over your code to make it fast. It's just a language that doesn't have much mandatory overhead (no GC, minimal runtime... etc) and gives you access to certain low-level knobs that you can twiddle to optimize your code. I mean, that's important and useful, but unless you're going to apply that level of effort to your whole codebase, most of your C code won't be all that fast. Some applications need this level of optimization; most don't.
[1]: I actually wrote a little article about this myself too: http://www.forbes.com/sites/quora/2014/01/09/can-a-high-leve...