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So...

Is it a blogging engine? A notepad app? A ... ?

I think it's what I've started calling "trendy pencils".

Hemmingway etc. attract because of a person's belief that just given the right tool and environment they'll be able to express all those wonderful ideas they've had but have been so far unable to express.

This is not unlike believing that they'll have a rash of creativity and be able to express themselves if they buy a set of blackwings and a moleskin.

FFS. I hate snark. Developing a product is hard. did you take even 5 mins to read the post. If you did then you wouldn't have any issues with understanding the product and the value it's trying to add. I didn't. And I'm not exactly Einstein.

I read it numerous times. And nowhere does it mention whether it's a web app in the browser, a standalone app for the desktop, if it's a social/sharing site, etc. The page discusses lots of features, lots of solutions to problems which they don't define the problem of, etc. It's one thing to assume what a product is, but that's not good marketing.

Agreed. I've spent 18 years as a computer journalist and I still can't make head or tail of exactly what "Bold" is. Really vague description on that page. Certainly hasn't encouraged me to investigate or write about it...

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