I think the author may have been living in a hole. This is not a new idea. Datacenter routing in many of the big companies is already being done with SDN ala OpenFlow or some other custom protocol.
Right now you can buy a whitebox 'switch' with 40gbps interfaces and load various operating systems that enable different management styles (e.g. OpenFlow control like Google http://opennetsummit.org/archives/apr12/hoelzle-tue-openflow...).
The router has already been 're-thought', it's currently just hiding under the term 'whitebox datacenter switch'.