>Firefox (and Chrome) disable Pin Validation for Pinned Hosts whose validated certificate chain terminates at a user-defined trust anchor (rather than a built-in trust anchor). This means that for users who imported custom root certificates all pinning violations are ignored.
That last sentence is key. From Wikipedia: some browsers "disable pinning for certificate chains with private root certificates to enable various corporate content inspection scanners and web debugging tools. The RFC 7469 standard also recommends disabling pinning violation reports for such certificate chains."