Mars has several advantages, you can pretty much google this and get better arguments then I'm able to make here. But here are a few key points.
- Earth like day period, 39 minutes longer versus almost a month longer than earth.
- More stable day-night temperature
- More gravity
- A weak atmosphere (versus none), and the capability to retain a earth like atmosphere.
- Easy access to Water, and CO2. Important for growing plants and making rocket fuel amongst other things.