Actually thats exactly what I thought it would be. Expected to see an area in the Tundra's with a wildflower bed.
The flower itself didn't so much bloom after being frozen, as cultivated tissue was worked in vitro to produce a viable flower. It's not exactly clickbait given the payoff, but it's still less than truthful IMO.
I guess I automatically assumed it was a human-assisted process since the link was to nature.com, although in hindsight it would have been equally publishable, if not more so, if the flower bloomed on its own.
It does address unsuccessful attempts at 'natural' resurrection.