I understand, and agree with your basic sentiment and point. I don't get why you include Apple with Google and Facebook.
Google and Facebook famously make all their money from offering 'free' services and monetising eyeballs on ads.
Apple famously makes all it's money from (traditionally) selling hardware, and recently, through it's digital media stores.
Apple give very little away "for free" - sure, they don't charge for the OS, but its financed by the purchases of hardware, not being a privacy whore.