I looked at the website, and couldn't figure out what makes this a good idea... Especially compared to geohashing.
http://qz.com/561727/an-address-for-every-place-in-the-world...
Also:
"Each square has its identity in its own language that is not a translation of another."
For everything else and stuff Amazon doesn't ship I use Aerocasillas or a PO box at the post office. Aerocasillas are pricey but they do their job and fast, something arriving at their address in Miami on Monday is usually available to pickup by Friday. The post office recently didn't tell us about a package my sister sent until after they'd sent it back lol.
> the Stade de France is at reporter.smoked.received
The phrase they mention goes to some place in Trenton, Missouri[1]. It seems they meant reporter.smoker.received[2].
So if what you're writing on the envelope is
Bob Smith
reporter.smoked.received
France
Are we sure? They could do something like a Levenshtein distance correction, but they also might not have.
The odds of such a similar name being located in the same city are low, so they'd probably notice the discrepancy, but there's still a lot of room for error in communicating the words, since they're not normalizing singular/plural or tenses.
(Also, dialects make a difference. My dialect has "pen/pin" as a homonym. Rhoticity adds another layer of complications.)
Then again, we already have homonym problems. For example, "Greene St." vs "Green St." Newark, Jersey City, NYC, and Brooklyn each have one or the other, within a span of a few miles. For the ambulance problem, E911 system in the US has a rough idea of where you are calling from, and can help disambiguate.
Which means we know it's possible to build a system on top of similar names. But the first step is to get some names.
Weird is memorable, and more meaning acts like a checksum to reduce errors.