I always viewed tech as a tool to improve the other aspects of the organisation. What are you doing with tech if you are not improving either operations, marketing or finance?
I've worked on technology that goes out the door and contributes to the company's revenue stream, and I'd have been insulted if someone said I was in "IT". The cultural differences between that and truly working in the IT cost center is massive.
Most people who spend the careers working for banks and insurance companies never see the other side of the chasm.