1,000x performance, but they are introducing it with a PCIe 3.0 x4 interface? That is suspicious. And then they are going to follow with a lower cost PCIe 3.0 x2 version? (That they still label as an Enthusiast / Workstation product?) I wonder if they are aggressively segmenting the market so that you have to pay a lot for the "enterprise" product to get the full performance. Or, alternatively, if the real world performance is nowhere near the 1000x they keep talking about.

I wonder if they will position these as replacements for you SSD, or if they are going to pitch them as a caching layer they way they dabbled in hybrid SSD/HDD approaches.