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The fact that they publish the sessions online afterwards doesn't sound like a "big middle finger" to me. Is it that important to view it live?

Or, maintaining the feeling of exclusivity of the event.

Do you attend a lot of paid conferences that stream live for free in real time? That must be cool.

Google I/O does.

I/O streams every session live?

No, they only streamed a single track live.

Well that's still pretty neat.

CCC does it