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Have you considered self-serving your ads? I do it in addition to selling directly and so far, no advertisers have questioned it.

I use a site that self-serves and charges by cpm, and I'm loving it. ppc doesn't work for me at all.

Edit: By "use" I mean I buy ads there.

Edit 2: Damn, that's some nice looking stuff on that site.

> We're still talking internally about what we're going to do with the social stuff -- we're leaning towards kicking it out

You don't have to get rid of social buttons; for some sites, they produce significant results. Just turn them into links and locally hosted static logos rather than scripts.

I'm getting doubleclick and quantcast on the .com site.