Accusing McDonalds of Intense Animal Farming could be a bit overhasty. In Germany they clearly state being different, here is a report from 2014, check page 5, 'Best Beef' (English):
https://www.mcdonalds.de/documents/75202/2771485/CR_Report_2...
https://www.mcdonalds.de/documents/75202/2771485/CR_Report_2...
McDonalds first ever organic burger debuted in Germany last year: http://www.reuters.com/article/us-mcdonalds-organic-idUSKCN0...