Great to see some folks from WA on here. I know that a university consortium (possibly spearheaded by CSIRO) advertised recently for a new precision ag initiative there. I know one person who applied, who, if he is awarded the project, will undoubtedly implement some interesting projects in your region.
For a whole-systems re-design, I think that beyond just tailoring genetics, nutrition, and herbicides to site-specific conditions, we need to be thinking about all of the interspecific interactions, spatial designs, and other natural processes that we can be harnessing. For example, we're currently constrained to operate farm machinery in a grid, or perhaps on contours. One way to improve that would be to start adding complexity to the grid. On a simple level, you could have one row of grains and one row of pulses as a means of breaking up pest migration. Slightly more complex would be to use intercropping or to perhaps co-locate crops that provide pollination services, moisture storage, or other benefits to each other. More complex would be to start using trap crops more frequently or taking advantage of natural seed predators with interspersed natural vegetation. Even more would be to incorporate trees (agroforestry) not only on the edges of the field but also within the field. Finally, once machinery is sufficiently sophisticated and the logistical hurdles are surmounted, you could break away from the grid pattern and start experimenting with other configurations such as concencentric circles or other shapes - the possibilities are endless.
We do grow crops in rotation in the states, although more in some locations than in others (about 15% of farmers where I'm from in Montana use pulses rotated with grains). Cover crops are a great option, though of course in dryland semi-arid regions early termination to prevent moisture losses is always an issue.