Is that really the problem though? In my circle, plenty of people are doing the boring crud apps at random big company. The problem is that they're paid very well. So taking a job that is more challenging often involves taking less money, for more risk, with a small possibility of a payoff. Is there really a surplus of highly interesting tech positions with better than average pay that are desperately looking for people? If you're struggling to find talent, you're probably not paying enough.