If it was 9 in the morning that would be strange, yes. It's just a little joke to grab your attention, it's not the only animation on that panel. Here's a whole bunch of them: http://images.google.be/images?q=led+pharmacy+cross

The little cocktail glass above and below 3:14 is actually supposed to be the http://en.wikipedia.org/wiki/Bowl_of_Hygieia

Well, that's probably why there's Pi next to to the time.