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I think internally, Google has already seen this coming and are trying to steer the company towards AI-related verticals. Search revenue is going to be always under threat because of the rise in mobile devices and also ad blockers. Interestingly, installing ad blocking is harder in the mobile though (requires a separate browser), than in the desktop browser (just another extension).

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> Interestingly, installing ad blocking is harder in the mobile though (requires a separate browser)

I think this will change soon - at least on iOS if Apple takes ad-blocking to it's natural end. The not-so-subtle Apple v Google (and Google v. MS) strategic corporate warfare has been enlightening and entertaining to me. I had no idea corps would shake hands for the cameras whilst stabbing each other in the back concurrently.

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