Nearly everyone has bought into the utter bullshit that advertising makes the web free. This delusion buries not only the fact that we have made a deal with the devil, but also that the deal really sucks. What we traded our souls for we don’t even get. The web would be both cheaper and better if we just paid for what we use straight up. And more importantly, society would be better. I'll explain all of these....

It's not free.

It's more expensive.

It's even worse.

Eevilspock on HN, March 28, 2014.