Here's the master plan for future development. As usual, no plan survives contact with the enemy. This is just the vision and we're actively looking for a pivot point as we continue to work customer development.
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You're in a conference. The keynote speaker says something cool. You go to tweet it to your friends -- but it's longer than 140 characters. So you key it into your iPad on my app and choose to share it with your FaceBook and MySpace Friends. Over on FB and MySpace, the longer quote appears and has a link back to my web app where the quote is stored.
You're reading a political or science article. About half-way down, the author makes a really cool point -- all the ideas seem to be coming together and this text just jumps off the page. You highlight the paragraph and enter it into my app, choosing also to share it on Twitter and FB.
You're looking for something pithy to tweet or put on your FB status. You visit my app and read the latest quotes from sources all over the world, sorted and ranked especially according to your tastes. Choosing the one you like the most, you upvote it, make a comment, and choose to automatically email it and post to your status updates.
You're looking for the best of the web today. Visiting my app, quotes from much longer articles and speeches are listed, customized to your tastes. Finding one that looks especially interesting, you click the link and go to the longer article, spending 10 or 20 minutes reading the full text.
Your friend hears something incredible at a news event. He quotes the speaker, links to the video, and notifies you by using my app. You visit his quote on my app, make some comments, and vote it up. Soon you and your friend have made several comments -- other people have also joined in. Your conversation about this quote is saved for you to return to when you like.
Finally, you're reading a book on your Kindle or other device. You find a particularly interesting passage. Quickly you copy it out, tag and save it, perhaps also choosing to share it on your status update. Later on, when you are not at your e-book reader, you can visit the web site and view your quotes -- along with the comments from your social network and other folks who share your same interest.
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Why is it different from tumblr or other micro-blogging services?
1) Message length
2) Superior content preference learning system
3) Niche product