This article is about technology. More specifically, society's reaction to modern technology.
It also raises questions of how society is going to react to wearable computing once that becomes more prevalent.
That's a huge stretch.
Sometimes in job interviews you get asked about recent tech news to assess if you stay up to date.
I wouldn't speak about this article personally.
Ycombinator is about startups, Yondr is apparently a startup.
It's an interesting startup with an interesting idea but the article couldn't be more clickbait advertisement.
And startups. HN is very much about startups.
Fair enough, if HN is about startups I won't complain about articles covering startups selling reed baskets then.