I'm feeling cranky every day, but just today this post is at the top of hacker news, and that's frustrating.
I guess this article could be worse: the number of times I see people reimplement poorly thought out clones of make and present them as the new thing that everyone should use is just absurd.
That said, you can prize Make out of my cold dead hands. Still my favourite build tool, and damned powerful once you learn to tame it.
If we stopped attacking the authors of articles, then it would be easier for them to write openly and less defensively, but unfortunately if you write anything on the internet, people will call you an idiot.
There are plenty of valid reasons why an established developer would never use Make, namely integration with the rest of their 'ecosystem'. Also, there's plenty of reasons for everyone to get in and use Make where appropriate.
Bah, you just take things too literally, and can't process/appreciate some obvious and light-hearted cultural signs.
A post that makes a joke comment != a post that discredits itself.
A post that warns that its own makefiles might be hacky != a post that calls makefiles inherently hacky (in fact this is obvious, since the post's goal is the inverse: to promote Make to people).
A post that tries to introduce Make to a whole bunch of devs who don't know about it != a post that doesn't notice that Make is used by many people for native programming on unices