Which is that a price hike can potentially drop demand more than the supply-equilibrium level -- and can even get it to the point you're losing money compared to before despite the higher asking price.
Imagine e.g. the slashback if Arizona (tea) raises their traditional $1 asking price.
Unfortunately, every product has its own curve, and there's no way to know the shape without changing the price and seeing what happens. So knowing that this is possible is not a great argument against raising prices. You won't know until you try it.
That's why I've already mentioned "price elasticity complications" in my first comment -- and gave some examples of how those can play out in real life.
[0] http://daviddfriedman.com/Academic/econ_and_evol_psych/econo...
E.g. (from the paper) the queues at restaurants. Our understanding of Price Elasticity suggests that the optimal arrangement (for both parties) is for restaurants to apply a surcharge in order to reduce queue times. The ubiquity of queues and rarity of surcharges suggests that something beyond Supply & Demand is occurring.
Another example. Areas affected by natural disasters often experience a fuel shortage. The price of gasoline may sell at several times the usual rate. The price hike simply reflects the diminished supply. But customers often behave unreasonably hostile toward the fuel vendors and refuse to buy, even if the purchase is still to their net benefit.
The hostility occurs because the customers feel they're being taken advantage of. Such a sentiment may not be rational in today's global market. But it was a rational response in the ancestral environment (where monopolies and monopsonies were more common) because price hikes set a precedent of exploitation (like how politicians use emergencies as an excuse to pass legislation, which mysteriously stays in effect even after the emergency has passed).
The commentariat may not grok the Evo Psych behind Just Prices. What they do grok is an intuition that a small community might get mad at the local bee-keeper if he hikes his prices out of the blue, Predicted Elasticity be damned.
Checking whether you could make more by raising prices is a bit more difficult. No one is likely to use a coupon that entitles them to pay 10% more for your product. What you could do is start your day with an auction, where larger buyers can bid on your supply, and then you sell off the remainder (if any) afterward. If your unit price should be higher, someone comes along, buys up your entire stock at the auction, and sells it off at a profit after you are sold out.
In terms of honey, you basically pay honey scalpers to reset consumer price expectations for you, then when you raise prices on direct sales, you become the heroic middleman-eliminator, instead of the villainous price-gouger.