And I see no significant advantage to the change in technology itself. Optical ports provide a measurable advantage in sound fidelity over analog, but you haven't seen them eliminate composite or component ports from home receivers, because there are also significant disadvantages in cost and length of optical cables. I don't even follow that there's such gains to be made from switching to lightning...
Which leaves me at the obvious conclusion that this is just a ploy to sell more adapters and reap licensing fees from vendors at the expense of their customer.
And remarks he makes like "Cough up the extra $29 for a new pair" convey exactly the tone that is bothering us all.