This is surprising, I remember meeting the founder and the Red Gate guys out at Business of Software 2009. They seemed very passionate and committed (I kept hoping they would use a marketing idea I suggested).

One thought might be that they are going to add it to one of the other Red Gate tools and sell it more in the way that Red Gate is used to selling tools. (not SaaS)

Interesting HN Posts:

Original Review My App for Got Test It: http://news.ycombinator.com/item?id=883049

My First Exit (post on selling to Red Gate): http://news.ycombinator.com/item?id=968118