You can hear Russell Davies, one of the founders of Newspaper Club, talking about the project that spawned the startup in his talk "Materialising and Dematerialising A Web of Data. (Or What We’ve Learned From Printing The Internet Out)" from dConstruct last year:

http://huffduffer.com/dConstruct/8908

He gives a very good talk, and it'd be even better if you had the slides too but I don't know if there's a video of the talk.