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Well, it's not a referendum on Brexit or a Britain remain, it's a referendum on EU membership with two options: Remain and Leave.

This is unlike the Scottish independence referendum which was a Yes/No vote on if Scotland should to be independent. It's not specifically about either option this time.

All that said, “Brexit referendum” is a name that's been used. (And if the result goes a certain way, well…)

>Brexit or a Britain remain

Bremain! Get the hip abbreviations right :)

Oh, I did think of that, but it feels cringeworthy…

Before you blame me, I didn't think of it either...and even if I didn't I certainly wouldn't promote it.

Something makes me feel like HN readers are aware enough to put together that a front-page HN post on some referendum happening today that has something to do with the EU is the Brexit one.

If in doubt, a simple click will solve any ambiguity which could arise with the Elderberry Unicorn referendum happening in Patagonia also today.

This is an extremely fine (not to say trivial) distinction, but there's something authentic about the perspective of that title, and since it's scoped by the domain (bbc.com) I think it's ok.