>>> If you see somebody selling a box that’s “fully loaded” or comes with the phrase “Free movies and TV with Kodi,” please, ask them to stop. And let us know.
This reminds me of when Lady GaGa called on her fans to report piracy of her album. Copyright law isn't simple. Those fans who submitted false takedowns thinking they had permission to do so were not helpful. Trademark law is even more complex. If I were Kodi's legal team I would not ask anyone to enforce my trademark. Reporting to Kodi is one thing, but "ask them to stop" will result in false trademark infringement notices by people with no association with Kodi. You cannot split legal hairs when asking the public for favors. They will take your words and run with them.