Remember Microsoft's $80M color? Let's put that to the test.

You could talk about the point more, I went through 18 iterations and never found the "$80M" color -- which is what I wanted to see in the first place.

There is no right answer or wrong answer, or end of the tunnel, or goal. There should be.

I would be interested to see an analysis of how frequently people prefer the color on the right over the color on the left, independent of what those colors are.

There is a bunch of research indicating that people's attention is drawn to the right and they are more likely to like things that appear on the right. (It has been verified that this preference switches for left-handed people.) And I'm curious how strong the bias proves to be in such a simple neutral test.

Just to let you guys know, I'm the author of this little experiment.

I'll publish any findings that this project generates under Creative Commons, of course.

If anyone has any ideas on how to improve this, or the data being collected, I'd be super happy to read it :)

Basically we just keep going until we feel foolish and give up?

There is a lot of priming going on.