For some context about KPN (company doing this) and LoRa (wireless standard involved):

- KPN has pretty much 100% country-wide 2G/3G coverage [1], so this is unlikely to be about long-reach aspect of LoRa;

- Frequency licenses are extremely expensive [2] and hard to obtain;

- KPN is silent about whether they use licensed or unlicensed spectrum for LoRa, apart from noting that frequency is "low" [3], while they didn't obtain any particularly low-freqency license recently [4]

Chances are this is just a land-grab for 433Mhz. [EDIT 868Mhz]

[1] http://www.sensorly.com/map/2G-3G/NL/Netherlands/KPN/gsm_204...

[2] https://www.telegeography.com/products/commsupdate/articles/...

[3] https://corporate.kpn.com/press/press-releases/kpns-new-lora...

[4] https://corporate.kpn.com/press/press-releases/kpn-obtains-h...

EDIT: Yep, they are going unlicensed, according to the site weitzj has pointed out: https://www.thethingsnetwork.org/wiki/LoRaWAN-Frequencies