It's always great to see lowest common denominator arguments in this debate - like this happens outside social networks both before they existed and indefinitely into the future. Immediately after the unsubstantiated claims of information overload are made, these same companies go ahead and insert additional entirely unsolicited commercial advertisements into the feed/results - because business...

Meanwhile the much more genuine solution would be to simply release the deluge of data and allow the users to curate it themselves - but then they would have less ability to subliminally compel users and also risk overwhelming/under-reaching users with ads.

The real problem is the "free service" sham repeatedly echoed as justification for user tracking. I suspect the not too distant future, it will be common knowledge that the rampant pillaging of information and user privacy violations committed by companies like Google and Facebook out of sheer greed will in fact be the highest cost anyone can pay for a trivial, non-essential service. In the meantime, I'll continue doing my best to fool these tracking systems and then complain how they fail to generate the content I desire