Ask HN: TRUSTe sent me spam, should I report them?

This morning I received a marketing email from privacyseals@truste.com. The email itself is thoroughly compliant with CAN-SPAM requirements except for the obvious fact that I have not opted in for communication from TRUSTe.

Mine is a new email address for a new startup. I have signed up for a small number of web services in the last month using this address. I admit to not reading the privacy policies on any of them. The only company I can think of that might have sold the address is a large payment company that people love to hate, but I explicitly went into that profile and (un)checked the things to not allow them to give my info to 3rd parties.

What should I do? I'm not that righteous about SPAM or hold a belief government can or should be doing anything to solve it. In this case, I do think people should know TRUSTe is behaving this way.

What would you do? Who would you report it to so it doesn't get ignored?