Groupon marketing results - customers are out there
blogs.law.harvard.edu
blogs.law.harvard.edu
Long term effect of these deals are none to negative, as they may easily cannibalize regular business. Volumes of customers in the services business essentially requires time. That's obvious for the article above where costs of paralel servicing are very high (other helicopters).
Shameless self-promotion: our startup is changing that by removing the intermediary and seller fees with a simple widget for web shops. Unlike others with restricted applications in services, we've made it universally applicable to anything that sells online and offline, above $30 most likely. It's meant to work as sister button to the Add to Cart - _Join Group Buy_.
It is more than a marketing/advertising tool. It is a new way of seeing shopping.
While the exposure comes through the clever system of incentives, we're working on much more by opening the deals information to the world in real time.
Basically, stuff where the vendor is trying to get your foot in the door or simply selling you an attraction where the "an $X value" may or may not be accurate.
The helicopter one is interesting, particularly because this is something those 2,600 people would never search for in Google. But then end result shows that deals like this benefit Groupon much more than the vendor.
If stuff like this keeps happening, are people going to want to continue offering deals on the site?
It's funny, there's a ton of Groupon people here in Chicago and at parties they all whine about the local media not covering them more. Yes, I'm sure they want to heap praise upon a business hoovering up all their advertising dollars..
That's a 1.25% blind conversion rate from email send which is UNHEARD of outside of very targeted newsletters.
Where can I invest in Groupon stock again?
That blows my mind wide open.
Lots of the restaurants seem to be doing a "food at cost" type offer and make it up on the booze sales. For a restaurant that could be a great strategy -