"...only 15 percent of respondents would want a fully self-driving vehicle as their next purchase. Meanwhile, 39 percent said they would prefer a vehicle that has some self-driving features. Nearly all respondents (95 percent) said they would want access to a steering wheel, gas and pedal controls even if a vehicle were self-driving, suggesting a wariness toward the technology. Brandon Schoettle, the study’s author, noted that public attitudes toward self-driving vehicles haven’t shifted much over the past couple of years, despite well-publicized developments in the space."
This sort of reminds me of Google Glass- the tech early adopters were praising it highly and worked the hype up to a thick lather, but "normal" people wouldn't be caught dead using it and the product belly flopped badly. The entire exercise seems like the self driving technology is being built for its own sake, as though the coolness of the engineering challenge will stimulate sufficient demand to justify the endeavor.