As the article asks and investigates exactly that question what would you title it instead?
Example segment:
>"Yet women largely still want to be with a man that makes more money than them, reinforcing the cycle where she must then take more time out of the workforce than him to care for their children." //
Not all titles that are immediately interesting are clickbait.
Let's assume most men want to play sports, this while interesting is totally irrelevant with respect to my individual rights as a man to do what I want with my life. Similarly, what most women want is totally irrelevant to feminism and the rights of women. They should be able to live as they please, independent of what "most women" would like.
Supposed feminists tell me feminism is about sexual equality rather than the pie-in-the-sky notion that people can in general live as they please.
If the majority actual desire things that are mutually exclusive with direct equality then it's most dangerous not to point that out, surely?
Personally I'm for equality of opportunity for all.