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I too was very inspired by the Pinboard numbers, and this story and others have inspired me to start my own business.

I'm running a booking system SaaS (https://zapla.co) which basically allows embeddings a booking widget in any website. It's currently generating $1100 MRR after ~18 months in business. It's a solo side-business as of now, but I'm hoping for it to become my primary business.

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Looks cool, how did you go about marketing it ?

Thanks, I appreciate it!

I must admit that marketing is my absolute weak side, but I've had the most success using organic SEO backed by some SEM campaigns. Since my product requires customers to have a website, I've created landing pages targeted at major WYSIWYG/DIY website builders. If they search for e.g. "booking system for <platform>" they'll have a chance to find a Zapla landing page for that platform :)

oh oh ... MS just came out with a similar booking software integrated into Outlook.... don't think it will affect you much though ...

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