I think you underestimate how valuable the vast majority of the world considers their money. All this use of "My". Sorry to be blunt but you are irrelevant. Spend some time outside of the bubble, St. Louis for example. People here ain't gonna pay $15 to reclaim 40 minutes a month. This strikes me like the gig economy spend a $1 to get $0.90 strategy. There are huge costs for physical presence businesses that can only solved by charging a premium...or spending VC money. So you are fated to be a lifestyle brand or brace for the pump and dump.